Tuesday, September 28, 2010

Reading About Type

I chose to read the four articles, Typography- Wikipedia, Fonts 101, Eight Simple Ways to Improve Typography in Design, and Five Simple Steps to Better Typography. The biggest commonality and generalization between all four articles was the readability of a typeface. Every article mentioned something about the importance of reading the information with ease. Another issue of importance was the leading or the word spacing. In general, I think what I got most out of reading each article was the importance of clarity. When reading an article or anything of length, it is important that the type is simple and properly spaced, otherwise the reader will have a difficult time finishing the article or won't fully understand the concept of the article.

Given what I have read, a few specific guidelines I will follow are:
1.) Leading: This was an important factor in each article. In order for a type to be legible, the leading must be appropriate as well.
2.) White space vs. black space or the figure/ground relationship. Just like in using Illustrator, this will also be an important concept when using InDesign.
3.) Readability and Legibility: Although these are two different concepts, they are connected aspects of type. The two concepts help define the character of type and will bring ease to the reader.
4.) Typefaces (In general): It is important to choose a typeface that can be read with ease. For example, if one has to fill out a form at the DMV, one most likely will want a clear, standard, and easy to read typeface. If the form was in some type of calligraphy, for example, information could definitely be misplaced or not understood properly.

In general, I think that most of the information was basic. Adjustments to make lettering more legible, harmonic, and readable are of importance. One thing that I found to be interesting was in the Fonts 101 article. I think its neat there are websites that can transform your specific handwriting into a font. The use of technology and everything becoming so digitalized is an interesting concept overall.

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