Tuesday, October 19, 2010

Hierarchy

Given what I read, the most important aspect to keep in mind while arranging type on a page or screen is visual hierarchy. For example, every article mentions the importance of hierarchy; it is a natural concept in everyday life. It continues to be an important concept while designing a flyer, brochure, etc. Western cultures naturally read from left to right and top to bottom. So, something important to keep in mind while designing a page is putting the most important information on the top left and continue down from there. Also, spacing, bolding, enlarging, changing a typeface for the more important information will help bring out the message being sent.

4-5 Specific Guidelines I will try to apply to my work while designing a page:

1.) As mentioned above, trying to make the most important information the most visible.
2.) Larger items tend to be seen first, so again, if I want something to be noticed first, I will enlarge it so it will catch the eye of the reader.
3.) I will keep in mind what the message is. This will help the importance of visual hierarchy.
4.) I will also keep in mind that hierarchy makes a clear separation to signal change from one level to another.
5.) Type, scale, weight, and alignment are all very important aspects of visual hierarchy.

There wasn't anything that necessarily surprised me, but the Cascading Style Sheets (CSS) was something I've never heard of before. I found this concept to be very interesting and a wonderful way connect different types of technology. I felt the information I read was sufficient in the point of hierarchy and visual hierarchy. I honestly don't know if any information was left out or should have been included. I think from what I've read, I got a good sense of what is important.

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